Turn Your Content & Talent Into a Profitable Media Brand
Media TO MONEY Academy is an intense 12 week hands-on incubator that gives creators, entrepreneurs, and emerging leaders the exact strategy, content assets, and monetization model to build real authority and revenue. Our program guides you step-by-step through building, pitching, and monetizing their media brands. This program is designed for individuals who are ready to dedicate 12 weeks to doing the work, building tangible assets, and launching real revenue streams with accountability. Whether you're starting from scratch or looking to take your brand or business to the next level, this program provides the strategy, accountability, and hands-on support you need to grow with confidence.
This Academy is for you if:
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You have talent but need direction.
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You have great ideas but need a clear plan.
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You want to build your personal or business brand.
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You want greater visibility and credibility.
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You are ready to create multiple streams of income.
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You are willing to invest in your personal and professional growth.
YOUR WEEKLY SCHEDULE
Media TO MONEY Academy is more than a course, it's a guided experience designed to help you build a strong foundation for long-term success. Through hands-on training, coaching, and practical implementation, you'll develop the skills needed to grow your brand, increase your visibility, and create sustainable opportunities.
The 12-Week Incubator Curriculum: LEARN → PRACTICE → WORK
Each week follows a two-part cadence:
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Mondays CLASS DAY (Instruction & Strategy) Theory, strategy, and business masterclasses.
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Wednesdays MEDIA DAY (Hands-On Studio & Station Work)Studio practice, technical training, and live radio station execution.
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Plus = 50+ Required Hands-On Station & Event Hours
Phase 1: Brand Strategy & Messaging Foundation Weeks 1–3
Define your unique voice, target market, and brand positioning. You will refine your core story, build your value proposition, and establish a professional brand identity that commands attention.
• Mondays (Class): Deep dive into brand architecture, messaging, target market research, and media business fundamentals.
• Wednesdays (Media Day): Studio orientation, technical training on microphones and boards, voice modulation, and baseline audio/video recording.
Phase 2: High-Value Content & Media Production Weeks 4–6
Master storytelling techniques, audio/video content creation, and platform distribution. You'll build a repeatable content creation framework that drives engagement without burning you out.
• Mondays (Class): Marketing strategy, content planning, audience retention models, and platform distribution mechanics.
• Wednesdays (Media Day): Hands-on show production, recording mock interviews, producing commercials, and practicing live studio runs.
Phase 3: Visibility, PR & Audience Expansion Weeks 7–9
Learn how to pitch news outlets, podcasts, live stages, and strategic partners. Build your media press kit and execute outreach campaigns to expand your reach and build industry authority.
• Mondays (Class): Public relations strategy, media kit development, press release writing, and event/sponsorship outreach.
• Wednesdays (Media Day): Media day execution—interviewing guest speakers, running live-streamed broadcasts, and managing on-air operations.
Phase 4: Monetization, Launch & Growth System Weeks 10–12
Package your expertise into monetizable products, consulting services, or sponsorship packages. Build your sales/conversion funnel and launch your revenue strategy with direct mentorship.
• Mondays (Class): Business setup, monetizing media assets, pricing services, pitch decks, and finalizing your growth funnel.
• Wednesdays (Media Day): Full radio-station shift—operating independently in a live studio environment, running boards, and broadcasting your final project.
Required Field Hours (50+ Total Hours)
In addition to Monday and Wednesday sessions, students complete hands-on requirements to graduate with real credits:
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5 Station Hours: Independent live operating experience in a working radio station.
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1 Partner Event: On-site media coverage, interviewing, or production support.
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1 Ebony J Media Event: Live event production, red-carpet coverage, or hosting.
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Bonus Opportunities: Access to additional broadcast slots and station hours for top-performing students.
WHAT MAKES THIS DIFFERENT
Graduate with 50+ Hours of Real Experience
You don't just leave with information—you leave with a working resume and real station credits.
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5 Station Hours: Live operating experience in a professional radio station environment.
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1 Partner Event: On-site media coverage, interviewing, or production experience at an official partner event.
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1 Ebony J Media Event: Hands-on event coverage, red-carpet, or hosting experience.
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Bonus Opportunities: Access to additional broadcast hours, station runs, and live production slots for top-performing students.
Many programs teach information—but few help you apply it.
At Ebony J Media Learning Center, we believe transformation happens through action. That's why our Academy combines professional instruction with hands-on implementation, mentorship, and real-world experiences that help you move beyond learning into execution.
Rather than simply completing assignments, you'll actively build your brand, develop marketing materials, create content, refine your messaging, and leave with tangible assets that support your personal and professional goals. You'll also become part of a supportive community that encourages collaboration, accountability, and continuous growth.
WHAT YOU LEAVE WITH (Deliverables)
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Certified Professional Portfolio: Recorded on-air segments, commercials, and audio/video show reels.
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Custom Press & Media Kit: Fully built press kit ready to pitch news outlets, sponsors, and partners.
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Personal Monetization Blueprint: Your strategy for generating revenue through services, sponsorships, digital media, or consulting.
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Industry Network: Connections made through live partner and station events.
Students graduate from Media TO MONEY Academy with more than knowledge—they leave with confidence, practical skills, and a clear strategy for success.
Our graduates experience:
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Increased confidence in presenting themselves professionally.
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A polished personal or business brand.
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Strong content creation and storytelling skills.
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Effective marketing and audience-building strategies.
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Business development tools that support long-term growth.
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A customized action plan for achieving their goals.
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New networking opportunities and professional connections.
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Greater readiness for entrepreneurship, media careers, and leadership opportunities.
Ready to Turn Your Media Into Money?
Applications are reviewed on a rolling basis. Spots for the upcoming cohort are limited to ensure personalized feedback.
Your future starts with one decision.
Take the first step toward building your confidence, growing your visibility, and creating the future you've envisioned.
